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Why invest in a programmable led sign?

Jul. 24, 2018

After reading the information above, you are probably wondering if a programmable LED sign can really have that big of an impact on a business. For your advertising to be effective, the creativity of your message plays a crucial role.

This is why we advise companies to come to LED Craft Inc., where our experienced and trained professionals will help you design an unique wifi programmable led message board that is sure to be noticed. There is no better way to occupy motorists and passengers other than connecting to their heart and soothing their nerves. Here are a few factors that will convince you to invest in an electronic message board:

1. Attract New Customers: Because potential customers are on the move and regularly relocating themselves, a business has to constantly be on the lookout for new customers just to replace those that they are losing.

2. Going beyond just the “break-even” point: If your aim is to just keep your business surviving, then working towards a stable customer base is enough. But if you are aiming at expanding your business, you have to amplify your customer base. Signage is the fastest, easiest and most cost effective way to do so.

3. Give your business a brand image: Top-of-mind awareness is when your business is the first to hit one’s mind when looking for a particular product or service. To achieve this, repetition is the key. Statistics show that majority of a business’s customers reside close to the business. Therefore, they probably pass by your location 50 times a month while driving to school, work, etc. Your LED sign should be attractively designed, so that customers are bound to look at it every time they pass. This kind of repetition is what helps a business build its brand image.

4. Building a brand for infrequent needs: Some businesses specialize at providing products and services that are not always needed by the common man on a daily basis. For such businesses, building top-of-mind awareness is more important so that their business is remembered when that special need arises. Some examples of such businesses include electronic stores, veterinarians, dental offices, locksmiths, consultancy firms, real estate offices and the like. For reinforcement of these brands, the signage should be designed in a way that presents the right image for the business. Before a customer enters any of these businesses, it should be likely that he/she has noticed the sign already, created an opinion about the company, and remembered it when needed. Furthermore, studies have proved that programmable flexible led display that displays variable messages are more remembered because people are keen on reading new messages every time they pass by it.

Why invest in a programmable led sign?

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